5 Ways To Measure Your Companies Digital Marketing Efforts

digital marketing agencies are essential to any business looking for success in today’s market. A digital marketing agency can help you optimise your site with SEO strategies, market social media accounts and effectively manage PPC campaigns through various platforms like Google Ads or through Facebook advertising; all while staying up-to-date on the latest marketing trends to increase conversions.

Digital Marketing can be overwhelming, especially if you’re not sure where to start. The first step should be to develop a custom plan that fit your business objectives. Many aspects go into creating this plan and once you’ve found the right digital partner you can begin tailoring their services based on what best suits your short-term and long term goals.

There are plenty of KPIs that a digital marketing agency could use to assess your performance. In this article, we’ve selected some of the best indicators. By monitoring these KPIs you will be able to effectively determine if your company is moving in the right direction.

1.Click-Through Rate (CTR)

When you get on the front page of a Google search, your work isn’t done yet. You’ll still need to compete against other ranking links and separate yourself from the competition in order for your potential customers to find you. 

Click-through rate is a number that measures how often people click on your site compared to other similar sites. If you have a CTR below average, it’s important to consider changing your approach or finding other ways of improving first impressions. Increasing your click-through rate is one of the most important things you can do. A high CTR means more people are seeing and clicking on your website or ads, which can result in more sales and business growth.

2.Organic Traffic

The marketing world is often fueled by paid ads, but it’s important not to forget the organic strategies. There are two main ways you can get your business seen by potential customers and that’s through paid advertising or via unpaid tactics such as SEO. Organic traffic is any visitor to your site that came via a search engine or other platform without you paying for an ad placement. As a business, you should always be trying to grow your customer base, and one of the best ways you can do this is to increase organic traffic.

When organic traffic increases, the money you used to pay for it can be redirected towards another component of your marketing campaign; which means even more people will start coming across your brand.

3.Bounce Rate

The bounce rate is an important metric that measures how many visitors leave the site after only visiting one page. This means you may be missing out on potential customers because they don’t have time to explore further or may not even be interested in what your business has to offer them, this can also depend heavily upon site content and layout. A higher number can suggest either underperformance or missed opportunities. 

You can make your visitors stay on the site by providing them answers to their questions and value. You can keep your visitors engaged and minimize the bouncing by creating many interlinks that will lead them back to where they were original.  This way, they’ll be less likely to bounce because you’ve answered their questions seamlessly.

4.Backlinks

A “backlink” is a sign that another web page has linked to yours and this can be measured by how many sites link out from theirs at any given time.  In the digital world, backlinks are one of nature’s most reliable indicators that your site is active and well-regarded. The more backlinks your site has, the higher it will rank on search engine rankings and drive traffic to key pages. There are many strategies for obtaining these high-quality links and one way is through article submission to relevant forums or blogs – this gives you credibility as an expert while also improving your visibility on Search Engine results pages (SERPs).

5.Social Engagement

Social media is a great way to connect with your customers and build relationships that may lead them into future purchasing. When you post on social media, the best thing that can happen is for people who see your content to engage with it. Shares, likes and comments are important but should be taken too seriously. The most effective way to engage your audience is by directly interacting with them in the comment section. This will create an even more personal feel and experience, which can be extremely valuable when it comes time for customer feedback or questions!

Wrapping Up

With so many different aspects of digital marketing, it’s crucial to have a full understanding of what is going well and not. To do this you need accurate data at your fingertips with thorough reports that will highlight any areas where changes could be needed for things just to keep getting better. Google’s algorithm is constantly evolving, which makes ranking on the front page of Google a challenge for many businesses, once there make sure that you have the right information to continue growing.